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Internet Marketing Services
Internet Marketing
Internet marketing services from www.marinich.com encompass a wide range of practices, all designed
to increase web traffic to your website. Search engine optimization
or SEO is one element which is discussed elsewhere on this website. Some other all important
Internet marketing elements will be briefly mention here.
It doesn't matter how good or how much in demand your service is, unless you get visitors to
your site you won't make a sale. Likewise, if you sell products, you won't be successful unless
you generate traffic to your website. If they can't find you you won't sell a thing.
The implementation of an Internet marketing strategy is to online sales as "location, location, location"
is to brick and mortar retail store fronts. www.marinich.com can help generate web traffic to your website using a number
of proven Internet marketing strategies and techniques.
Search Engine Optimization
Search Engine Optimization is an extremely important component of Internet marketing. SEO, however,
is an integral compontent of the website itself and as such was discussed separerately elsewhere on
this website. Other strategies or techniques associated with Internet Marketing are external to the
website. Several of these are discussed below.
Sponsored Searches
Search engine optimization as an important component of Internet marketing yields what is commonly
known as organic results. There is no charge or fee associated with organic results.
Sponsored searches on the other hand are paid advertising in the form of Pay Per Click. The
three major search engines (Google, Yahoo and Bing) place these as ads in the right column of
the results page. Ads may also appear at the top above the organic results. The paid ads at
the top are differentiated from the organic results as they appear in a light pastel packground.
You should give serious consideration to using Sponsored Searches as part of your overall Internet
marketing strategy.
Advertisers bid against each other for placement in these sponsored positions. The advertiser selects keywords and
how much he is willing to pay (Google, Yahoo etc) for having his ad displayed when any of his keywords
are entered as search keywords or phrases.
Sponsored searches should be an important comonent of Internet marketing for all online businesses.
www.marinich.com can provide your organization with professional and competent guidance in its successful implemention.
Banner Advertising
Banner advertising is another form of Internet Marketing. It consists of a graphic strategically placed on
a website with an associated link back to the advertiser's landing page.
The cost for banner advertising can be a flat monthly rate, Pay-Per-Click thru, or based on the
number of impressions.
Banner ads come in various sizes and placements on a target website. One such placement
is at the top of the web page known as a "Leaderboard" banner position. A typical size for a
Leaderboard banner is 728 x 90 as measured in pixels. A pixel is the smallest addressable
screen element; it is the smallest unit of picture that can be controlled.
Other common sizes include 468 x 60, 125 x 125, 250 x 300, 160 x 600 and 120 x 600. The latter
two are known as skyscraper banner ads.
Banner ads can be static or dynamic. A dynamic banner ad is placed in a rotation such that a different
ad is displayed each time the web page is accessed. In this way a Leaderboard position can be shared with
any number of banner ads.
If banner advertising makes sense as a component of your Internet marketing strategy www.marinich.com
can help create banners for you as well as make arrangements with target websites on which to
display your ads.
On the other hand if you wish to publish ads on your website we can design your website to include
space for any number and size of banner ads. We can also include in the design all the necessary ad
rotation and ad administration software.
Whether you're a Publisher or Advertiser, banner ads should have place in your Internet marketing strategy.
Affiliate Marketing
Affiliate marketing is an Internet marketing practice in which a business, such as yours, reward one or more
affiliates for each visitor or customer brought to your website by the affiliate's marketing efforts.
Examples include commissions paid for the completion of a sale or simply the referral of
others to your site. The industry has four core players: the merchant (you), the network, the publisher
(also known as 'the affiliate') and the customer. The market has grown in complexity to warrant a
secondary tier of players, including affiliate management agencies, super-affiliates and
specialized third parties vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because
affiliates often use regular advertising methods. Those methods include organic search engine
optimization, paid search engine marketing, e-mail marketing, and in some sense display
advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as
publishing reviews of products or services offered by a partner.
Affiliate marketing, using one website to drive traffic to another, is a form of online or Internet marketing,
which is frequently overlooked by advertisers. While search engines, e-mail, and website
syndication capture much of the attention of online retailers, affiliate marketing carries a
much lower profile. Still, affiliates continue to play a significant role in e-retailers'
marketing strategies.
You should consider affiliate marketing as part of your overall Internet marketing strategy. We
can assist you in establishing your very own affiliate network in addition to a commission payment
and tracking mechanism.
E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of
communicating commercial or fundraising messages to an audience. In its broadest sense,
every e-mail sent to a prospect or current customer could be considered e-mail marketing. Today
E-mail marketing is second only to organic search marketing in the overall Internet marketing
basket of strategies.
E-mail marketing can be used as a tool to stay in touch with current customer with newsletters,
special promotions, introductions of new products and general news about your company. A
restaurant, for example, can offer coupons from time to time to entice loyal customers back for
another visit.
E-mail marketing can also be an effective Internet marketing tool to find new customers. Opt-In lists
can be a source for such mailings. The Opt-In list can be one grown at your website or purchased from any
number of list dealers. These Opt-In lists can be targeted to consumers or businesses by any number of
different demographic parameters.
But beware. E-mail marketing takes many forms and has become one of the preferred methods of unscrupulous
online marketers resulting in spam. There are laws to protect consumers and businesses from spam abuse.
You should become familiar with these laws before embarking on an E-mail marketing campaign of your own.
Articles
Internet marketing takes many forms and articles written about
subject matter that is relevant to products or services provided by your online business is
something that should be to seriously considerd.
With this Internet marketing strategy you can reach thousands of targeted buyers every day Online.
Get exposure for contacts, customers or clients and it's free. You subscribe to ezines, then submit your
short Online articles to your audience.
An obvious benefit to writing articles is that it brings free publicity. When you submit to 10 opt-in
ezine publishers and 10-20 Web sites that want your articles, you expose yourself to thousands, even
millions if you get your information on the right site. Submitting them is free, free, free.
Having lots of articles in cyberspace with links to your website also helps build link popularity
which helps increase your website's search engine page ranking.
Here at www.marinich.com we have a complete inventory of ezine sites that accept articles of interest to business and
consumers. We can help with the creation of articles and their placement in ezines that will get
results. Consider adding articles to your Internet marketing basket of tools.
Opt-in
A term "Opt-In" refers to a request by a visitor to your website to receive promotional e-mails.
Unlike spam promotional e-mails, opt-in e-mails are only sent to people who
specifically request them.
Opt-in e-mails are targeted and usually personalized and provide information about specific subject
material or promotions that website visitors are interested in. Typical opt-in e-mails contain
newsletters, product information or special promotional offers.
The goal of this Internet marketing strategy is to build a mailing list of exiting customers and
prospects. Typically, a website will get many visitors who are not customers. This is an opportunity
to turn them into future customers. For example, if a web surfer visited a restaurant website he could
"opt in" to receive coupons offerring discounts or "Buy One Get One" (BOGO) FREE offers.
Providing a mechanism for website visitors to "Opt-In" should be another all important element in your overall
Internet marketing strategy.
In Conclusion
Internet marketing is a basket of strategies and techniques and volumes have been written
on the subject. I've just touched on a few of the more popular approaches here and would be glad to discuss
these and others in more detail and how they might apply to your website.
I've confined my discussion here strictly to Internet marketing but you should not overlook
many of the traditional marketing techniques such as direct mail, newspaper, radio and TV advertising.
Of course it all depends on your budget. Internet marketing can often be the least costly. A few of the
strategies discussed above are absolutely free. You can't beat that for low cost.
For additional information on these or other Internet marketing services, please
contact me. Thanks for visiting.
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