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Search Engine Optimization Services
Search Engine Optimization
Search Engine Optimization or SEO is the application of website design principles to maintain a
high overall page ranking for a website by a search engine. Search Engine Optimization is an
extremely important element in any website design. Unforetunately, SEO is neglected far to often
and results in poor website performance in attracting visitors to the website. Many website
designs overemphasize the visual or graphic design at the expense of Search Engine Optimization.
In fact some elements of the visual presentation can work against getting a good page ranking.
Search engine optimization should be an important consideration in your total Internet marketing package.
When www.marinich.com designs your website you can be sure that search engine optimization will
be fully considered and implemented to the maximum possible.
There is much to search engine optimization, far too much to go into here. However, I will mention a
few of the key factors that must be considered.
Search Keywords
As you already know, I'm sure, search keywords are the key to searching for anything on the Internet.
What you may not know is how search engines process websites and use keywords to rank a website.
Selecting keywords is an extremely crutial component in receiving hign page ranking. Search engine optimization
is the art of optimizing a websites keywords in order to achieve a hign page ranking.
What is important is not what you may think good keywords might be for your website but in fact
what search keywords Internet surfers are using in their searches. There are tools available
to discover what search keywords are being used. www.marinich.com will use these tools to determine
the best keywords for your website. Such tools are an all important factor in search engine optimization.
We at www.marinich.com know how to choose the right keywords that work and where and how to strategically place them
throughout your website pages to get maximum performance.
Relevancy
Search engine optimization must address relevancy when designing a website. Relevancy is defined
as a positive corelation between the keywords and the website theme. That is how closely are the
keywords related to the purpose of the website.
One way a search engine has in determining relevancy is by how much time a visitor spends at
a website following a search. The longer the time a visitor spends on the page the better the
relevancy factor assigned to the page by the search engine.
If a visitor lands on a page but immediately hits the Back button, the search engine concludes
the page had little or no relevancy to the keywords used to get there. That of course is
not good and has the affect of lowering the page ranking.
Most popular search engines use this technique in conjunction with other proprietary algorithms or formulas
to determine overall relevancy.
Good search Engine Optimization assures that relevancy is addressed by the website design. In other words
the website's theme or purpose matches the keywords.
Link Popularity
The more popular a website the higher the ranking. That, of course, does make sense.
How is popularity determined? One way is to determine the number of external links to a
given website. The more the links there are the more popular the website is deemed to be.
Building external links may be considered more web marketing than search engine optimization but
nevertheless I mention it here because there are methods employed that could get your site banned.
Search engine optimization must consider practices to avoid. Search engines don't take kindly
to being fooled.
Banned Practices
Be aware there are many unscrupulous search engine optimization service providers who use methods that in the end can get your
website banned from the search engine's database.
These include Doorway Pages, keyword stuffing and much more. On the surface they may sound great
and may even work for a while, but in the end fail. A good rule of thumb to follow is
if it is any sort of covert attempt to fool the search engine, it most likely is not a good idea.
Search engine optimization includes many practices to avoid as well as those that are a positive influence
on page ranking. Of course we here at www.marinich.com do not endorse any pactice that would be
considered as unethical or unscrupulous.
For clarification or additional information on services, please contact me. Thanks for visiting.
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